Thanks to his background in Japanese Studies and subsequent experience in the tourism industry, Alexander has a deep knowledge of Japanese culture, history and traditional crafts. He specializes in developing tourism products focusing on traditional culture, traditional crafts and local customs.

Developing cultural experiences in Mie prefecture’s Meiwa town, known for the remains of the historical Saiku Palace (residence of the Imperial princesses who served at the Ise Grand Shrine during the Heian and Kamakura periods). The project included developing several Heian culture tours and experiences for SITs (Special Interest Travelers). Among the exclusive products created is a cultural experience using juni-hitoe (12-layered kimono) and imperial court entertainment inside a restored Heian period building on the site of the historic Saiku Palace, allowing visitors to immerse in the Heian culture in an easy-to-understand way.

Developing high added value products in Saga prefecture’s Arita town, famous for internationally acclaimed Arita-ware porcelain. Private tours were developed for high-end travelers with an emphasis on the international value of Arita-ware and its significance for the development of Western porcelain. The created experiences include private lessons with master craftsmen in kilns not open to the public, close interaction with a living national treasure craftsman, as well as specially arranged private kaiseki meal using valuable and antique tableware made by Arita’s most prominent kilns.